American Tourister ups social engagement
Luggage retailer American Tourister is partnering with Luckycycle throughout August to offer UK online customers a one in ten chance to win their purchases for free. Players will be asked to share their experience on Twitter and Facebook; unsuccessful customers who do so will be given a second chance to win something. They shop as usual, and after making payment, play on a virtual scratch card to find out if they’ve won.
“We attract a younger demographic which is fully engaged with the digital world,” says Mark McGuigan, general manager for the UK and Ireland at Samsonite. “Luckycycle’s technology allows us to target our audience in a fresh way – not only encouraging sales, but increasing interaction via social media. We’re hoping to create a memorable shopping trip with this type of promotion.”
Published on Friday 31 July 2015 by Scott Thompson
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