Latestinbeauty.com campaign triggers sales spike
UK-based beauty box subscription website latestinbeauty.com experienced a spike in sales following a recent campaign.
The company ran a promotion in March to coincide with the Easter weekend in partnership with retail promotions company Luckycycle®, whose other clients include companies such as Clinique.
The campaign offered customers who spent more than £10 a one in ten chance to win their purchases for free. As a result, the average order values shot up 21%, while conversion rates rocketed by a third over the four days.
Fiona Dillon, E-commerce and Social Media Manager at latestinbeauty.com, said: Discounts have become the standard procedure for rewarding customers – we wanted to offer something that people wouldn’t necessarily expect. Luckycycle gave us the chance to stand out in a fresh way that leaves a lasting impression. Making sure the retail experience is notable is essential to captivating our audience, and the gamification element added a level of fun and intrigue. It’s something you’d want to share, and something that people want to talk about.
Published on Wednesday 17 June 2015 by cosmeticsbusiness.com
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