IRX 2015 PREVIEW Stories from the exhibitors

Ahead of IRX and EDX 2015, we round up some of the stories that exhibitors at the event have to tell. More than 300 companies will be showcasing the latest technologies and approaches to ecommerce and multichannel retailing in areas from logistics to personalisation, mobile and beyond. Here is some of their news.

Retail promotions technology company Lucky Cycle has launched in the UK. Retailers, such as Clinique, Royal Canin,, Vente-Exclusive and Media Markt, use the technology to offer shoppers who have made a purchase on their website a one in five or ten chance to win their basket. Winners, who learn of their good fortune straightaway, can then share the experience through social media. Promotions, using the white-labelled technology that can be integrated into web and mobile sites, can run across individual products, categories or the full range. The company, founded in 2013 by entrepreneurs Geraud de Borchgrave, Nicolas Coppee and Jean-Marc Goemaere, has just won €1m in investment and is thought to be the first company of its kind in the UK. Campaigns can also be promoted in stores, where a customer uses a unique receipt number to play online.

“We are aiming to shake up the world of retail promotions by offering something new and exciting to consumers when they shop online,” said Simon Calvert, UK country manager for Lucky Cycle. “The ‘win your basket’ concept taps into the appealing aspect of chance. We’re not trying to replace voucher codes, but we are interested in changing the culture around incentives – retailers don’t have to offer a discount to run a promotion. Lucky Cycle is a simple yet innovative method of encouraging people to visit a site and make a purchase.”

Lucky Cycle will be in the Innovations Pavilion at IRX 2015.

Published on Monday 20 March 2015 by Chloe Rigby

To visit the press release on Internet Retailing, please click here.


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