In order to increase their redemption rate and animate their space while contributing to their storytelling around their number system, Etam requested the help of Lucky Cycle to create a gamified pre-purchase campaign.

The campaign was launched in France and ran for two weeks at the beginning of 2023.

Etam provided us with the type of game they wanted to implement, the rewards they wanted to offer, and the rules for players to become winners.

Although the game was not 100% winning, when the roulette landed on the golden square, a 20% discount was offered.