To increase the rate of daily returning visitors, boost conversion rates, and promote loyalty, Cdiscount requested the help of Lucky Cycle to create a gamified pre-purchase campaign.

The campaign was launched in France and lasted for two months at the end of 2022.

Cdiscount provided specific instructions to Lucky Cycle regarding the type of game, rewards to be offered, and rules for players to become winners.

The game was not entirely winning, but participants had a chance to win a reward if they found the daily word.