In view of boosting their products sales and enhancing their customers' experience in their stores and on their website, Yves Rocher decided to call upon Lucky Cycle to create a gamified post-purchase campaign.

The campaign was launched in Belgium and Luxembourg and was deployed in 100 physical stores. It spanned for two weeks around Mother's day 2018.

Our client provided us with the type of game they wished to implement, the rewards they wanted to give out and the rules for players to become winners.